A live experiment in AI-powered creativity
AI Brand Lab puts 30+ creators, your product, and a full AI production stack in one room for one afternoon. Creators shoot real content on-site — then use AI scripting, AI image & video processing, and AI-assisted editing to take it from raw footage to publish-ready, before they leave.
The result is a burst of authentic, high-craft brand content that hits feeds in the same month — engineered to read as a cultural moment, not a scattered campaign.
On-site production
Creators experience the product hands-on and capture raw photo & video in purpose-built shooting zones.
AI script generation
Hooks, captions and story arcs drafted in minutes with AI writing tools, tuned to each creator's voice.
AI image & video processing
Generative enhancement, styling and visual effects that elevate raw footage into distinctive brand assets.
AI-assisted editing
On-site AI mentors guide creators through rapid edits — from first cut to publish-ready in a single session.
Five forces, one spike
Designed as a system: concentration, breadth, incentive, ownership and authenticity — compounding into a measurable share-of-voice peak.
Concentrated Launch
30+ creators publish within the same month, stacking impressions into a single share-of-voice spike instead of a slow drip.
Cross-Vertical Reach
The lineup spans beauty, fashion, lifestyle, fitness and more — your product lands in multiple audience worlds at once.
Competition-Driven
A $2,000 on-site prize pool rewards the best work — pushing creators toward premium output and organic amplification.
Perpetual Content Rights
Every asset made with sponsored tools is licensed to you in perpetuity — reusable in paid ads, on your website, and across e-commerce product pages.
Authentic Advocacy
Content born from real, in-person product experience — word-of-mouth that converts harder than remote seeding ever can.
Three tiers. One room.
* Representative selection from the vetted roster. Final on-site lineup is confirmed with the brand ahead of the event.
One afternoon, start to ship
A tight 4.5-hour production sprint. Creators arrive, create, connect with your team — and deliver before they leave the room.
Check-in & Welcome
Creators arrive, get credentialed, and explore the product stations and AI tool setups.
Kickoff & Brief
Opening remarks from Michelle Phan, followed by a focused 5–8 minute product introduction from your brand team.
Creation Round 1
Live shooting and production across the space, with AI mentors coaching creators through scripting, processing and editing.
Bites & Networking
One-on-one time between your team and creators — relationships that outlast the event itself.
Delivery
Creators submit finished pieces or near-final drafts before leaving — output secured on day one.
You keep everything
Full copyright license
Every asset created at the event is licensed to your brand in perpetuity — for owned channels, paid advertising, website creative, and e-commerce product detail pages. No renewals, no usage windows.
Complete handoff in 5 business days
Within 5 business days of the event, you receive every live content link plus a high-resolution asset package — organized, tagged, and ready to deploy.
Pay for outcomes, not promises
A two-stage structure that ties the majority of your investment to delivered results.
Covers hard costs only — you never pay outcome fees for results that didn't happen.
- Venue & production space
- Materials, staging & on-site execution
- AI tool licensing for all creators
- $2,000 creator prize pool
Base costs plus a performance fee — charged only after guarantees are verified.
- Everything in Base
- Outcome fee unlocked by verified delivery
- Perpetual license across all delivered assets
- Full links + hi-res package within 5 business days
The performance fee applies only when both targets are met: 30+ creators on-site (hard requirement) and 30+ Stories / Posts delivered. Miss either, and you pay Base only.